True North Group, LLC. provides consulting services to non-profits, foundations, and government agencies. 

Washington, D.C.




Strategic, Knowledgable,

Mission Driven

Hope Cooper is Founding Partner of True North Group.  She brings twenty-five years of public policy experience focused on improving outcomes and opportunities for vulnerable populations. She directs the national CHAMPS campaign to improve foster parenting policies and advises major foundations on child welfare policy and practice. 


Before founding True North Group, Hope served as Vice President for Public Policy at Child Trends, a child development research center in Washington, D.C.  Prior to that, she was a senior program officer at The Pew Charitable Trusts where she designed and directed public policy initiatives, including Pew’s foster care reform initiative. 


Hope spent ten years on Capitol Hill and held senior policy positions, including on the Senate Finance Committee and Senate Special Committee on Aging where she steered multiple pieces of legislation through the policy process.  Hope has also worked in a senior government relations position at the national headquarters of the American Red Cross.  Hope is a reform-minded advocate for children and families with a proven record of achieving policy change. She has testified before Congress and has been quoted in multiple national news outlets. Hope is based in Seattle.


Marci McCoy-Roth joined True North Group as partner in 2013. During her tenure with True North Group, Marci has directed national projects for the American Public Human Services Association, Child Trends and ICF International.  Her primary areas of expertise include child welfare policy, system improvement and data interoperability, and developing and implementing effective communication campaigns in the early childhood, climate change actions, adolescent health and child welfare policy arenas. 


Marci was the Senior Director of Policy and Communications at Child Trends where she directed communications, research and policy projects on issues ranging from early childhood to adolescent health. Prior to that she served as a program officer at The Pew Charitable Trusts where she directed the communication and research activities for a major federal initiative to reform foster care.  


Marci received a Master of Communication from the Annenberg School for Communication, at the University of Pennsylvania and a Master of Public Affairs and Policy Analysis from the La Follette School of Public Affairs at the University of Wisconsin-Madison, where she was awarded the Robert M. La Follette Service Award.  She also earned a Bachelor of Arts in Economics from Yale University.  


As an avid student of communication theory and practice, Marci excels at creating outcome-based communication strategies for nonprofits, foundations and government agencies alike. Based in the Washington, DC metro area, Marci was recently selected to serve on the Montgomery County Climate Action Stakeholder Engagement and Communication Workgroup. Marci is a longtime board member and current chair of FosterClub, a national network of youth who have experienced foster care. She also chairs the Montgomery County Citizen Review Panel on Children.